The holiday season is quickly approaching and as a small business owner the season comes with multiple opportunities to triumph. As you prepare for what is coming your way, ensure you are also developing your business initiatives for Black Friday as early as possible. Now is the perfect time to begin this development as it can increase your business’s revenue. In fact, did you know that most customers start looking for deals in October? We all know that the end of the year is the busiest time, which is why we are sharing five crucial tasks you should prioritize on your list to ensure your business is in the best position to succeed.
- Research what bigger companies have done in the past.
They say it is good to learn from your mistakes, but it is even better to learn from the mistakes of others. By researching what bigger companies have done in the past, you will be learning from the experts and the chances of you being successful on Black Friday will be even higher. Therefore, embrace the idea of learning from the experiences bigger companies have had in promotions, customer engagement, or any other area you have noticed needs growth in your business. Remember to seek your research with a commitment to growth and patience to reach continuous prosperity. If you’re not sure where to start, you can begin by learning how Best Buy prepares for this big event.
- Start spreading the word.
There is nothing more rewarding than hearing someone in the line at the grocery store or in the waiting room at the doctor talk about an incredible product to later discover it’s your very own business they’re speaking of! The odds of this happening all depend on how well you begin to spread the word on the offers your business will be having on Black Friday. You can achieve this by creating captivating ads, social media posts, flyers, trending hashtags, email marketing campaigns, anything that helps get the word out to your ideal customers.
- Keep a countdown, engage customers beforehand.
Engaging customers is another top priority when it comes to preparing for Black Friday. One easy and popular method is achieving this through social media countdowns. If you have no idea how creating these countdowns works, this article gives you step by step instructions and helpful resources to adding a countdown to your accounts. Each day for the countdown you can offer your customers tips, shopping assistance, inspiration, or surprises. This will increase their excitement for the big day!
- Test your website.
Imagine you have spent countless and long days preparing everything for your Black Friday sales. Suddenly, your business’s website crashes down or becomes slow and unresponsive, causing you to lose the sales you had envisioned. Not the best scenario to be in, correct? This is why testing out your website is a crucial must-do item. Black Friday only comes once a year, do not miss your opportunity on scoring big sales for not testing out your website. You can get a free website audit today!
- Hire Local help.
We know what you may be thinking, and we agree, there is absolutely no way you can do all of this and continue to run a business all by yourself without experiencing a high level of stress. This is okay, because luckily you are not required to do all of this by yourself. Employ more people. By hiring local help you can support individuals such as the youth who are off from school for the holidays or teachers looking to make extra income on there time off. Create mutually beneficial partnerships by hiring dedicated individuals that will help you get closer to success.
By following these five tips early in October, you will be receiving a strong start to the Black Friday competition. It’s time to exceed your business goals and the best time to start on that is, now!