Category: Business

Brand Reputation: Finding the balance between your brand and reputation

Brand Reputation: Finding the balance between your brand and reputation

You’ve done it. You’ve risen your business from the ground up. Your big ideas are turning into your tangible negotiations that are expanding your company’s mission. As your business continues to grow, however, you may notice that the reputation and publicity will become more and more critical to your success. A simple misspell in a […]

Why Not to Work for Free: Starving Artist

Why Not to Work for Free: Starving Artist

The Hardest part of building a business as a creative is charging without feeling like a sellout. In finding your first clients without a portfolio you will be inclined to feel like we have to do our first projects for free or for “exposure.” Let’s be honest, unless that client has millions of followers, exposure is BS! Working for free takes away from you way more than it will ever benefit you.